-
Blog Search
-
-
-
-
-
-
Google Search
-
-
-
-
-
-
-
-
-
-
-
-
The most perfectly crafted web copy will not do much for us if we do not take the time to do some Search Engine Optimization on the final design and layout of our webcopy.
Most of us, after spending some time working on writing copy, become myopic, and loose the ability to be objective about our work. I mean really, we spend a day or two writing and editing the perfect sales pitch. We run it by some family members and friends who tell us it is the coolest thing since sliced bread. We are convinced the copy writing effort will pay off. In the back of our mind, we wonder if it might even be Award winning copy. And it very well may be. In fact, we assume the copy cannot get any better, so we turn it over to the engineering staff to be put up on the website....Hooray!
But now, guess what? It is time to brace ourselves. Do we know what is coming? Our baby....the work we gave all our mental energy to, is about to be picked at, teased apart, added too, modified with new key words, optimized, with new paragraph headings added, and perhaps even a new title. Our masterpiece is coming under the SEO spotlight. The thing we did not realize is that the quickest way to cripple our advertising message on the internet is to forgo the search engine optimization of our content. What is the key phrase density? Do the meta tags meet the goals of the SEO team? What is in the top line of text? Will it need to be changed? At this point, we find ourselves compromising. Why? Because web copy and search engine optimization are two critical partners in our future profitability and success. We cannot do one without the other and expect our website to generate real profit.
If we write an article or web page that has a Key Phrase focus, it will sound odd, forced, and not quite right in the readers mind. The compelling and urgent copy that will cause the reader to move to a “Call to Action” will not be there. It is best to write a compelling, heart felt article that helps the reader, by providing information, solving a problem, or taking them to our shopping cart. After the copy is done, let the SEO experts review, suggest, and improve the copy, to reach the goals of the copy that were set out in the first place.
The perfect copy writing is producing copy that is compelling and leads readers to a call to action, and also makes use of all the SEO tools available. This is where discipline and experience come into play, Those new to the business fail to realize the importance of combining expert copy writing with expert SEO to create the perfect blend.
Expectations, that is what it is really about; we need to have the proper expectations that no matter how good of a writer we are, the SEO review will make the copy better. Even if we complete both steps ourselves, we need to know when we have on a copywriter's hat and when we have on an SEO hat.
We MUST understand the painstaking hours of labor and incredible attention to detail that go into coordinating an entire website marketing campaign. And that's what most new marketers completely miss when they're just starting out trying to drive traffic and business to their sites.
Killer Copywriting + SEO = Higher Sales Conversions!
Pat Holman is the CEO of iXod Conversion Marketing, an Internet Marketing firm.
Pat Holman
AT&T asked the Federal Communications Commission Friday afternoon to look into Google's alleged blocking of some phone calls through its Google Voice service, a practice the phone giant called a violation of federal telecommunications laws.
With the introduction of an iPhone app that lets you deposit a check by taking a picture of it, options for mobile banking are growing rapidly. And though you might think the boost in convenience comes at the expense of security, banking on your cell phone can actually be safer than using your PC if you take basic precautions.
How many wireless carriers do we need? It's a question that's popping up again as T-Mobile USA is said to be looking at buying Sprint Nextel Corp.
Now that most people have a cell phone and once-heady growth in the industry is slowing, analysts say carriers are going to be looking at buying each other to increase their scale and to avoid competing too much on price. Consumers have been benefiting from relentless price-cutting on cell phone service in the past few years.
It is too soon to know if cell phone users are at risk of developing cancer, but research conducted in Scandinavia and Israel suggests that, at the very least, there is cause for concern and a need for further investigation, experts told a Senate panel Monday.
Read the NotePage, Inc. green company policy.
NotePage recognizes that all businesses can have a direct or indirect impact on their local, regional, and global environment. As a result NotePage, Inc. has developed a Green Policy in order to minimize their environmental impact.
Sprint Nextel is releasing a phone with Googles Android software Oct. 11.
That would make Sprint the second U.S. carrier to get on board with Googles entry in the smart-phone field, where the online search leader is competing against Apple, Microsoft, Palm and Research In Motion, maker of the BlackBerry.
E.U.s mobile-phone industry on Wednesday signed up to eCall, a Europe-wide road accident alert system designed to reduce fatalities and serious accidents on the continents roads.
The technology involves an onboard device that automatically dials 112 -- Europe's single emergency number -- and relays the exact location of the vehicle and the direction it is traveling in, using a mobile-phone signal and the vehicles GPS coordinates.
Businesses that are going green are becoming more and more commonplace. Regardless of your political beliefs or opinions regarding the global warming concept, few can argue that being environmentally aware will leave the world a better place. Whether a company is simply jumping on the green bandwagon, or are honestly sensitive about environmental issues is really irrelevant. Consumers like green businesses, and shaping your business to promote being eco-friendly makes sense from a public relations standpoint.