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This year's 2009 Software Industry Conference was no disappointment. With some great speakers and great company it was an excellent chance to put some faces to names that we knew only by email and newsgroup postings.
This year we spent a lot of time talking in the hospitality suites, here's who was on hand:
- Association of Shareware Professionals
- Avangate
- cleverbridge
- Digital River
- Shareware Promotions Ltd.
- Softonic
- Tucows
Nico and Roger hang out in the BitsDuJour exhibition booth on Friday night. We had a lot of familiar faces and some new ones stop by, a really great night.
We had some tasty "bytes" on offer on the exhibition night too.
Nico chats with Oliver Grahl, who tops the BitsDuJour 
Mike Dulin cracks jokes at the ASP Luncheon.
Most of the e-commerce providers were on hand at the SIC this year. We caught up with the new e-commerce company UpClick.
Rik Roberts shows how a real man should perform at the Shareware Industry Awards.Perhaps the wildest, most unpredictable area in the realm of high-tech etiquette, text messaging is fraught with pitfalls that can turn otherwise sensible people into rude and thoughtless jerks. Try these simple tips to ensure that you will never annoy others or embarrass yourself with your cell phone.
Wireflys latest cell phone survey reveals that, at least when it comes to mobile phones, size matters.
About 64 percent of consumers surveyed are only concerned with the basics, as opposed to enhanced features like Web browsers, music players, or video streaming.
In fact, 59 percent of cell phone buyers cited size and form factor as the most important feature of a phone.
Verizon Communications posted a smaller quarterly profit on Monday but revenue rose due to wireless subscriber growth and its purchase earlier this year of rural wireless operator Alltel.
Stand on the Shoulders of the Giants
In this time and age, each and every company is trying its best to be different. Innovation seems to be the name of the game and entrepreneurs are literally scratching their heads to be original, creative and off beat in their sales and marketing strategies. And of course, the call of the times is to have a unique selling proposition, out-of-the-box strategies. But I can’t help but wonder why entrepreneurs single-handedly have to do all the spadework. Can’t they take reference from the past? And most importantly, doesn’t this question call for a passing thought at least?
In simple words, the entrepreneurs need not ‘reinvent the wheel’ again and again. Just look out, what your peers and predecessors have done. Examples will be in plenty. If that’s not enough, check out some renowned books written by distinguished sales and marketing gurus. Almost all the marketing strategies will find a mention here.
Have you heard of the phrase ‘standing on the shoulders of the giants’? The dictionary meaning says “Using the understanding gained by major thinkers who have gone before in order to make intellectual progress”. Don’t you think this is the best way out.
Some of the well-known books that entrepreneurs can peruse include,
- The E-Myth by Michael Gerber
- Magnetic Marketing by Dan Kennedy
- Meatball Sundae by Seth Godin
- Duct Tape Marketing by John Jantsch
All of them are great read; hopefully you like them and most importantly help you expand your Business.
Bridging the Gap between Actual Offer and Sales Copy
You are all set to open your sales innings on an encouraging note. And you have already crafted a grand sounding sales copy for that purpose. The best things being you are pretty sure that your copy will strike a chord with the prospects.
But as someone said, Man proposes and God disposes, your sales efforts fall apart like a pack of cards. The buyer has out rightly rejected your offer. But wasn’t your sales copy fool-proof, then why was this red-light shown.
While not disputing for a moment, about the brilliance of your sales copy, however, there may be a combination of factors that may have contributed in this deal going awry.
Flaunt your price-tag- Never, be ashamed about the price of your products. Customers or prospects simply don’t flip through the pages, ignoring the price element, for the simple fact that price has a fundamental role to play, before a sales deal is finally closed. If your sales copy is really good, then be rest assured that you have hit the bull’s eye. However, don’t go about feeling sorry for you have given your product a price tag that it’s worth of.
Clear-Cut Offer- Be sure that you mention the price. Furnish complete details of the products and services you are offering and any additional bonuses you are planning to unfold in the future.
Purchase Options: Give the prospects a variety of ways to order: phone, fax, mail, online. The more diverse you make, there are chances that you will receive more offers.
Payment Options –Present different kinds of payment methods. Purchasers are keenly interested in knowing the various payment options available.
Contact Information: Some brilliant marketing messages have been dumped as the prospects have failed to find the contact details
Don't miss your sale at the offer point.
How to attract Your Prospect to the Sale
Did you ever try to figure out why your customers are not reverting back, when you are sending them some attractive marketing offers? May be he (she) hasn’t even taken the pain to read your offer. But what more can you expect from the customers, who are flooded with more than 3,000 marketing, messages. So it is but natural for them to dump each and every marketing offer that comes their way
There are certain marketing filters you need to take into account, before the customers start reading your copies and are ready to communicate with. Here are the steps:
Step 1- Know your customers- This makes the message more targeted and helps you draw his (her) attention. And your customers or prospects will get a feeling that you deeply care for them.
Step 2- Keep a tab on the customers- Make it a habit to take follow-ups with your customers, probably you will be able to strike a better deal.
Step 3- Give value to your customers- Every marketing message that you are putting out should be from the prospects viewpoint. It should bring profits to the prospects first. Moreover the message that you send should do a little more than what you sell. It should educate, engage, entertain and helps your prospects some way or the other.
Step 4- Give customers due importance- Once your prospects fall in to your trap, see that you keep in touch with him(her) on constant basis. New customers and the old customers need the same kind of attention. Shower them with your attention, and see how your fortunes turnaround.
About the Author
This article was provided by Mayur Dicosta from made-from-india.com
Welcome to NotePage news. If preferred this newsletter can also be viewed online at: http://www.notepage.net/newsletter-07-24-09.htm
NotePage Goes Green!
NotePage is making an effort to go green read the latest green news. Each newsletter will include a section containing green tips!
Twitter
Follow NotePage on Twitter - http://twitter.com/notepage or follow at @notepage
NotePager Pro Tutorials
We have updated the tutorials for NotePager Pro, use the tutorial to setup NotePager Pro and send text messages to cell phones.
http://www.notepage.net/notepager-pro-tutorials.htm
PRTG Integration
Paesslers network monitoring software, PRTG Network Monitor, offers multiple methods to relay notifications, including SMTP mail relay, SMS, ICQ, etc., allowing users to ensure in various ways that they are informed if an issue, such as an outage or a slow server needs to be brought to their attention. However, there are times when the normal relay means do not suffice, particularly if the main leased line used to connect to the network is interrupted.
http://www.paessler.com/blog/2009/07/03/prtg-7/using-pagegate-paging-gateway-to-relay-notifications-for-prtg/
100 Countries
We are very pleased to announce that NotePage, Inc.'s software is now used in more than 100 countries around the world. NotePage has made its mark on the world.
Time Management Tips
Managing your time and using it wisely is a journey, and not something that can be easily mastered overnight. Implementing a plan will help, but it is not going to be a sure cure. Time management requires a significant amount of self-discipline. Here are some tips to assist you with time management...
http://www.small-business-software.net/time-management.htm
Tips for Public Speaking and Presenting
Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business.
Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement...
http://www.small-business-software.net/tips-for-public-speaking.htm
Green Tips - Steps Businessses Can Take to "Go Green"
While not all companies may be considered Eco-Entrepreneurs, be reasonable when possible, and take proactive steps toward being green, which are not only good for the environment, but also good for your bottom line .
http://www.notepage.net/steps-businesses-can-take-to-go-green.htm
Suggested Websites
Digital Sound Effects
Wide variety of royalty free sound effects available for download. The sound effects can even be converted into mobile ringtones.
http://www.digital-sound-effects.com
PowerPoint Templates
Themed PowerPoint Templates for business presentations. The professional quality PowerPoint templates polish presentations.
http://www.ppt-templates.net
Web Design Elements
Themed packs for businesses that include logos, web templates/layouts, and stock photos.
http://www.webdesign-elements.com
Thank you
We'd like to thank you for your continued support. It is through customer support and your suggestions that we've been able to continually improve the NotePage product line.
Thank you for your continued support!
NotePage sales team
Leaders in Wireless Messaging Software
Be sure to check out the large collection of resources and settings we have put together for sending text messages to cell phones and pagers.
SMTP Settings
SNPP Settings
WCTP Settings
A few tips for employees regarding Internet and cell phone use:
- Remember that anything you do on a company-issued computer or cell phone — in or out of the office — could be tracked by a boss, the courts or a regulator. Many employers monitor Web site use, keystrokes, instant messages and e-mail. Some even archive text messages on work cell phones.
British police probed allegations Thursday that a top-selling newspaper paid private investigators to hack into the mobile phones of thousands of high-profile figures.
In the past, bills have been introduced to prevent pedestrians from text messaging while crossing the street, though I am unaware of any that made it into law. Perhaps such a law would have saved this teen from a ton of embarrassment. Alexa Longueira, 15, of Staten Island, fell into an open manhole while texting.